Press Release

November 17, 2010


Europe’s Premier Western Riding Event already  in 2011


AMERICANA celebrates it’s 25th Anniversary -  Unique Event attracts Leading Trainers of the Industry


„It’s Americana where I got the ‚Western Virus’ from. Its atmosphere has always fascinated and motivated me as a rider,“  that’s what one of Germany’s leading trainers Grischa Ludwig says about his very personal connection to Europe’s premier western riding event. It’s a statement which is reflected by the worldwide reputation of the unique event attracting more than 40,000 visitors each time as well as top international riders and trainers.  The entry list sounds like a who’s who of western riding.  Now, the next Americana is already scheduled for 2011, from August 31 to September 4. The 2-year-rhythm was adapted this time in order to avoid collision with major FEI events. After that, the following Americana will be in 2013, back to a two years turn.  By the way: 2011 will be Americana’s 25th Anniversary as the event started its story of success in 1986.

So, late in summer 2011, it’s time for the AMERICANA again. Whoever visited this event will remember  the unforgettable moments of the AMERICANAs which are partly due to the international super stars coming here each time.  This started in  1994, when, for the first time, more than 5 % of the riders came from the USA. Unforgettable: the winning ride of Craig Schmersal aboard Cee Blair Sailor, who beat Jody Brainard then, claiming both the AMERICANA title and the NRHA World Championship.

AMERICANA is an international event if you ever saw one: In 1996, Don Boyd and Peppy Duck And Tuck won the  NRHA Bronze Trophy Open with Rocky Dare placing second. In 1998, Jeff Kasten and He Is A German Melody claimed the Open Trophy. In 2000, for the first time a German reiner was able to win the prestigious Trophy:  Grischa Ludwig riding As Smart As Charley. In 2002, the Trophy once more went to the States:  Dell Hendricks and Broadmoor. Then it was Australian Martin Larcombe who won the Trophy in 2004 and 2006. The last two AMERICANAs, it was Belgian Bernard Fonck winning the AMERICANA Bronze Trophy. What great names – and what great memories! And lots of other famous reiner were here in Augsburg as well like Tim McQuay with his daughter, Bob Loomis, Shawn Flarida, Tom Lions, Rudi Kronsteiner, Uli Kofler and of course the top reiners from Germany. 




Since 2000, AMERICANA presents the European Reined Cow Horse Futurity. The first Reined Cow Horse Futurity Champion was Eugenio Latorre – last year, it was Jimmy Flores who claimed the title after tough and exciting competition. His father whose name is also Jimmy Flores and who is more than 80 years old now, trained Cow Horses in Perris/California in the 70s and showed them at the famous Cow Horse Futurity in Reno, Nevada. Jimmy junior won the class in 2010 riding the flashy Palomino stallion Hotroddersidquixote, a horse he had sold to Sweden shortly before the show. In Scandinavia, Reined Cow Horse shows are even more popular than Reining. Whoever watched the Futurity at AMERICANA knows why.

Jimmy Flores, the Californian with Mexican heritage, has another interesting connection to AMERICANA. Visiting  www://, you will see him riding a 4-year-old mare out of a daughter of  Doc Tom Tucker. Doc Tom Tucker sired Doc Chex, the legendary stallion  that dominated the Reining and Cow Horse in Germany in the 80s and 90s with Kay Wienrich in the saddle. Many good horses in Europe go back to Doc Tom Tucker.

Another renowned rider at 2010 AMERICANA was Michael Baker who claimed the European Cutting Horse Champion aboard the 12-year-old mare Little Foxy Boon. Michael Baker lived and trained in Italy until recently and is now moving back to the States. Another famous cutter at AMERICANA 2010 is  NCHA Hall of Famer Scott Ferguson, who earned almost $ 930,000 so far.

 A glimpse of the past makes one look forward to the future: the top stars of western riding are expected once more at 2011 AMERICANA (August 31 – September 4). There are few shows in Europe presenting such a high level of quality. Those who love western riding should keep the 2011 AMERICANA in mind and should order tickets for the evening shows as soon as they are available. 

Ticket Sale will start online at the end of November at or



AMERICANA – Shopping Paradise for Western Riders


Nowhere in Europe will you find a bigger variety of western equipment than at AMERICANA. It’s a real shopping paradise for western riders. Each time more than 40,000 visitors use this chance of shopping and informing themselves about the latest developments in this fascinating sport. For most of the exhibitors, AMERICANA is themost important trade fair and a ‘must’ which is fun to attend.

Sectors Tourism and Stable and Facility Technique to be enlarged

But even the best selection can be optimized. This is the task of AMERICANA’s new project manager Jan Altmann. During Fieracavalli at the beginning of November, he had the chance of meeting very promising companies and people in tourism and riding vacation. Another part which is to be enlarged is stable and facility technique. The goal is to make AMERICANA even more attractice to specialists like training stables or dude and working ranches. 

AMERICANA sponsors Western Shows


As a leading European western show, AMERICANA is of great importance for the sport.  But that does not mean that smaller shows are less important. AMERICANA wants to support those shows more in the future.  Sponsoring activities are planned like banner advertising or commercials starting in spring 2011. Show managers who are interested in this should contact AMERICANA-project management:











For more information please contact


AFAG Messen und Ausstellungen GmbH

Winfried Forster

Phone +49 (0) 821 - 5 89 82 - 385

Fax +49 (0) 821 - 5 89 82– 389


AMERICANA – Press team


Jörg Brückner

Tel. +49 (0)175 - 30 665 65


Ramona Billing

Tel. +49 (0)170 - 58 274 20


Further Information about sports program




Flachsberg 551

28790 Schwanewede / Germany

Phone  +49 (0)4209 - 4488.

Fax  +49 (0)4209 – 91 41 02